Novak Djokovic is definitely one of the richest athletes on the planet, but here’s the thing – he won’t tell anyone exactly how much he’s worth.
And we’re talking serious money here. Djokovic has earned more prize money than any tennis player in history – over $191 million just from tournaments alone.
That’s enough cash to last several lifetimes.
| Name | Age | Points | Stats 2024 |
|---|---|---|---|
| Novak Djokovic | 38 | 8,360 | 18 - 6 |
But prize money is just the tip of the iceberg for top athletes. The real money usually comes from endorsement deals and smart investments. Just look at Roger Federer – he’s only third on the all-time prize money list with around $130 million, but he became a billionaire earlier this year.
Why Djokovic keeps his finances private
So how much is Djokovic actually worth? Nobody knows for sure, and that’s exactly how he wants it.
Piers Morgan tried to get the answer during an interview on his show Piers Morgan Uncensored. Djokovic’s response was pretty revealing.
"I don’t like to talk about this, Piers. I’m north of one million. My team, my agent, we don’t like to give all the information to Forbes, for example, about how much I’m worth or what the investments are, because why should I? It’s none of their business. Some things are disclosed, like prize money or contracts, but the other things? No."
North of one million might be the understatement of the year from the 24-time Grand Slam champion.
Turning down massive paychecks
Here’s what’s really interesting – despite being incredibly wealthy, Djokovic has actually walked away from some huge endorsement deals.
He told Morgan he’s rejected offers from some of the world’s biggest brands because he won’t endorse anything he doesn’t believe in. Morgan hinted it might have been Coca-Cola or Pepsi, but Djokovic wouldn’t spill those details either.
"I did refuse a lot of the big brands and a lot of the big paychecks during my career, because I cannot represent something I do not believe in, and I feel I’ve always tried to play a long game."
"I cannot name brands, sorry, but it was probably the most famous drink in the world. It was a long time ago now, but it was a pretty good [deal]."
That takes some serious conviction – turning down what was probably millions of dollars because it didn’t align with his values.
A strong finish to 2025
On the court, the 38-year-old ended his 2025 season on a high note. He won his 101st career title at the Athens Open after a tough final against Lorenzo Musetti.
Interestingly, Djokovic has relocated to Athens in recent months. Reports suggest there’s been some tension with the Serbian government, though he hasn’t gone into details about that either.
The win qualified him for the 2025 ATP Finals, but Djokovic decided to skip the tournament. He cited both the grueling match against Musetti and some injury concerns as reasons for pulling out.
This meant Musetti got to take his spot in Turin. It’s worth noting that Djokovic also missed the 2024 ATP Finals, and at his age, it’s unclear if he’ll ever return to the year-end championship.
That would be a shame, considering he holds the record with seven ATP Finals titles.
For someone who’s achieved everything in tennis, Djokovic seems more focused on playing on his own terms these days – both on the court and with his finances.
